She’s not objecting to a new roof — she’s signaling she’ll go through insurance and doesn’t want to be upsold. Win by being the contractor who documents it right and makes the claim painless.
3 reframes that work
1Align with her plan
“Exactly how it should work — the catch is claims get denied when the damage isn’t documented before it worsens. That’s the part I handle.”
Agrees with her, then adds the value she didn’t know she needed.
2Be the easy button
“I can meet your adjuster, document everything, and make sure nothing gets missed — no cost to you.”
Positions you as her advocate in the process, not a vendor.
3Create gentle urgency
“Most carriers have a filing window after a storm — worth getting it on record before that closes.”
A real, non-pushy reason to act now.
What not to do
✕
Don’t bad-mouth her insurer or promise a free roof — it sounds like every storm-chaser she’s turned away.